The 7 Best Places for Your CPA Business to Submit Press Releases

Promoting your accounting or CPA firm can be quite difficult. Press releases are a fantastic way for regional CPA firms to get the word out about their services. But where do you release them without needing to break the bank? Here are the most effective places websites for Accounting and CPA and other online businesses to submit press releases without spending a lot of capital.

1. Local Media

Local media like magazines are easily found by doing an Internet search. A simple search is all it takes to identify local media sources. Don't forget to take advantage of Google Maps while you're researching. When using a search engine type to find local newspapers type in the word "newspaper" followed by your city and state. Google Maps is easy to use. Just search for newspapers or regional magazines, first type in your location (city and state), then type in "newspapers" using the "search nearby" button.

The next step is to create a list of local media contacts and find out how your accounting firm can submit a press release to each one. Some newspaper websites might have this information on their website, but others might require a phone call or email.

2. BusinessWire.com

Businesswire is a pretty big global newswire service. Like most major newswires they have local news bureaus in Europe, North America and Asia. Many corporations in the financial sector including accounting firms rely on these larger newswires to distribute press releases about noteworthy services such as client portals offering secure exchange of sensitive financial information during tax season.

3. PRNewswire.com

PRNewswire is a reliable online press release service that offers distribution to local and regional media as well as journalists looking for a good story. When submitting your PR to this service it's particularly important to make sure your story has a local "angle". As long as there is a local hook, press releases submitted by Local CPAs are usually noticed by local news agencies.

4. PRWeb

Another reliable online newswire service that distributes press releases is PRWeb. It is better for search engine optimization or SEO than the other newswire services, which makes it perfect for promoting CPA websites. The trick is to take advantage of the website's link function. When you submit a press release to PRWeb, always include a link to your CPA website because when it is distributed to a news agency the link will remain intact giving your website a valuable backlink

5. NPR

NPR is a news bureau with member stations throughout the US in both urban and rural locations. NPR accepts press releases through their Contact Us page.

6. Local Press Releaser

Some press release services use CMS (Content Management System) that uses Google Maps API so that it's easy to find local accounting firms in their area. LocalPressReleaser uses this system.

7. PR Leap

PRLeap is distinctive in that it concentrates heavily on social media. With this category of media on the rise, local CPA firms with websites might want to try writing a press release that is fully optimized for social media. This kind of newswire service is quite dissimilar to the others in this article. A social media press release uses a different style from typical press release outlets, but can still be taken advantage of to get the word out about new services provided by accountants.

Brian O'Connell is the CEO and founder of CPA Site Solutions, one of the country's leading website design companies dedicated entirely to providingsuperior CPA websites. His company currently provides websites for more than 5000 CPA and accounting firms.