Methods for Beginners on Marketing Accounting Websites

Marketing is critical to the growth of any company. Good websites for accountants give you limitless business promotion options. Many options can be low-priced. In this report, we'll set off at the foundation, even before we worry about gaining first page rank on Yahoo. Search Engine Optimization is one of the key factors to getting your site picked up by search engines, but there is a lot involved with doing it right. You'll come across companies who offer to do the work for you, for a steep price. But don't get ahead of yourself. Your site needs some personalization if you want to stand a chance against your competitors. So here are some basic marketing tips to focus on that will make your website standout before you start delving into the world of Search Engine Optimization.

Content, Content, Content! Not just lots of it, but high quality! Without exciting content, your site won't retain visitors for long. Make sure your website has a lot of good information on it. Everything from your information about your company's products and services, to you company's history and employee profiles. You want your website to be a place that prospects can turn to for a complete picture of what you offer. The more questions you can answer up-front on your website, the less likely the prospect is going to be to leave your site to look for answers on a competitor's site.

Show your personality - clients enjoy feeling like they can relate to you. Win prospects over before they even visit your office, with personalized content and photos. Most of us trust our neighbors more than a stranger in another zip code, so help your prospective clients understand that you're right nearby. Encourage employees to include information about their families in their bios. This helps prospects see more of your personality, which helps to build a connection. Having these simple personal touches on your website will really make your company stand out amongst the run-of-the-mill, stock content sites that some companies use.

Aside from adding employee bios, personalizing your site could mean you have a charity page, community calendar, corkboard page, etc. When taking part in fundraisers and when volunteering your time, be sure to include those events on your charity page. It may not be best to 'brag' about it on your home page, but your clients and prospective clients will love to see that you and your employees care about the community you're in. Similarly, including a community calendar page shows that you participate in local events and that you support local farms, businesses and artists. Allowing your clients to go to community events that you will be attending gives them the opportunity to communicate with you on a more personal level. Another option is to provide the general public with a page that allows them to advertise for their events, seminars, concerts, etc. They will appreciate seeing that your business is interested in helping other organizations. This may even increase traffic to your site, by pulling in people who otherwise, may not have visited your site.

Envision your stylist, auto-mechanic or anyone else you work with on a repeated basis. What do you value about these people? Are they welcoming? Quick? null Make sure your website reflects your business' best qualities. Building connections through personalized content is the best first step in building great websites for accountants. Then you can take the subsequent step and center on optimizing your accounting firm's website for search engines.

Brian O'Connell is the owner and founder of CPA Site Solutions, one of North America's largest website companies oriented entirely to superior websites for accountants.